For Dealerships
How does our 401(k) compare?
Your 401(k) is competing. See where it ranks.
See how your 401(k) stacks up against the dealerships competing for your people. Your free Competitive Analysis Report shows your overall, state, franchise, and similar-size peer ranking — plus employer and employee contributions per participant, assets per participant, peer medians, and where you lead or lag. No mystery scores. Just the numbers, and where you rank.
Competitive Analysis Report
See how your 401(k) stacks up against the dealerships competing for your people — overall, state, franchise, and similar-size peer ranking, employer and employee contributions per participant, assets per participant, peer medians, and where you lead or lag. Sourced from public U.S. DOL filings. No login. No cost.
Get My Competitive AnalysisFiduciary Position Statement
Your plan's standing against national, state, franchise, and same-size peers — refreshed every quarter, with the fee detail public rankings hold back. The one page your committee reviews and your advisor answers to. Delivered quarterly with Fiduciary Monitoring, included with every paid subscription.
Subscribe — monitoring includedRanking Improvement Playbook
The 3–5 moves plans that climbed out of the bottom half actually made — sequenced, sized, and written to hand to your advisor so the work falls to them, not you. One-time. $99.
Get the PlaybookWhat Fiduciary Tier lets you do
Everything below comes with the tier — one purchase, one buyer, no seat licenses.
- Walk into your next committee meeting with your standing against national, state, franchise, and same-size peers — plus the fee detail public rankings hold back.
- Hand your advisor a ranked improvement playbook of the 3–5 moves plans that climbed out of the bottom half actually made.
- Put a quarterly Fiduciary Position Statement in front of your board so the plan's standing is reviewed, not assumed.
- See which local competitors are sliding — the same intelligence your best techs and salespeople see when they compare offers.
- Track your own drift quarter over quarter, so a rising ranking shows up before a competing offer does.
13,000+ dealership 401(k) plans benchmarked — updated as the DOL publishes them.
Your dealership path
Start where you like, then keep climbing.
Two self-serve starting points to see where your plan stands and the steps to move it up — score your fiduciary visibility first, or grab the peer-pattern playbook plans that climbed used.
Built Exclusively For Auto Dealerships
Automotive Workforces Are Different.
Dealerships operate differently from traditional employers. The workforce is departmental, performance-driven, highly competitive, and difficult to retain. Retirement-plan strategy should reflect that reality.

Built Around Dealership Reality
Your 401(k) Should Help Solve Business Problems.
See where retirement-plan engagement and workforce trends may reveal opportunities to strengthen retention.
Make your retirement benefit easier to understand, appreciate, and communicate during recruiting.
Understand what the dealership contributes, benchmark the economics, and identify opportunities to improve value.
Improve participation, communication, education, and utilization across the dealership.

