A dealership owner and a financial advisor reviewing a benchmark together
01What This Is

One benchmark. Two jobs.

For Dealerships

A reporting tool to win and keep talent.

See how your 401(k) stacks up against the dealerships competing for your people. Benchmark your plan against local, state, franchise, and similar-size peers and identify where you lead — and where competitors may have an advantage.

Get My Competitive Analysis
For Advisors

A prospecting platform to win new business.

Find dealerships whose plans are lagging before they know they need you. Walk into the first meeting already knowing the ranking, the peer gap, and where the opportunity is.

Find Prospects

Both start with a search.

02The Talent War

Your 401(k) is competing — even if you’ve never compared it.

A senior technician mentoring an apprentice in a dealership service bay
42%
annual dealership turnover

Technicians, salespeople, and managers regularly move between competing dealerships. Every departure puts recruiting, productivity, and benefits under the microscope.

~$49k
cost to replace one employee

Replacement costs add up quickly. Retention is a competitive advantage — and benefits are part of the equation.

Dealerships compete for the same technicians, managers, salespeople, and support staff. Compensation matters. Benefits matter. ADRS shows whether your retirement plan strengthens your position — or gives the dealership down the road an advantage.

Source: NADA Dealership Workforce Study · replacement-cost benchmark (SHRM / Gallup)

03A Live Ranking

Bluegrass Chevrolet ranks 85th of 184 Single-rooftop U.S. dealership 401(k) plans, 75-250 participants in KY.

One benchmark compares every plan to national, state, franchise, and similar-size peers — sourced from U.S. DOL Form 5500 filings.

Featured Dealership Analysis
Bluegrass Chevrolet
Competitive Analysis Report
Compared with 184 similar U.S. dealership plans
Participant Engagement
Employee Contribution / Participant
$4,990per participant · latest filing
Above peer median by $120 (2%)

Employee contribution per participant is one of the clearest signals of participant engagement.

Employee Contribution / ParticipantTop 44%
$4,990
Peer median $4,870
Employer Contribution / ParticipantTop 46%
$2,650
Peer median $2,410
Assets / ParticipantTop 37%
$79,100
Peer median $67,310
Workforce Footprint (Active Savers)134
Live National Rankings
Live Competitive Feed
#1 Dealership 401(k) Nationally
Central Automotive
RENO, NV
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04Why Dealerships and Advisors Trust ADRS

13,000+ dealership retirement plans. One source of truth.

ADRS benchmarks dealership 401(k) plans using public U.S. Department of Labor Form 5500 filings, so dealerships and advisors are working from the same underlying numbers.

What we measure
13,000+ dealership 401(k) plans benchmarked
Public U.S. Department of Labor Form 5500 data
National, state, franchise, local, and similar-size comparisons
Methodology developed with 401kWatchdog™
Watchdog™ fiduciary analytics engine
Free dealership search
What we don’t do
Fabricated grades
Pay-to-rank

No mystery scores. Just the numbers — and where you rank.

05Find Your Dealership

See where your dealership’s 401(k) ranks.

Search any dealership in the country. See how the plan compares with local, state, franchise, and similar-size competitors.