Make your dealership's 401(k) a reason talent chooses and stays with, you.
Seasoned Technicians/Sales Leaders/Effective Managers are a shrinking talent pool; and more expensive to replace than ever.
Your free unlock covers one dealership for 30 days. Want the full benchmark across every dealership, plus a personalized improvement plan? Book a Fiduciary Positioning Consultation.
Built on public Department of Labor Form 5500 filings. Your ranking is yours alone — we never publish a below-median plan.
Explore retirement plans at dealerships across America.
Search, zoom, and filter ranked dealerships nationwide. Discover local competitors competing for the same employees — and see exactly where you stand.
The metrics that define a competitive plan.
Employer Contribution / Participant
Total employer retirement contributions divided by active participants — match, profit sharing, and other employer funding combined.
Participant Contribution / Participant
Employee elective contributions per active participant — how much your team is putting in.
Assets / Participant
End-of-year plan assets per active participant — the retirement wealth your plan has accumulated.
Trending Plan Assets
Average annual net investment return on plan assets over the trailing three filing years — asset growth net of contributions in and distributions out, isolating investment performance from DOL Form 5500.
Contribution Trends
How employer and participant contributions have changed across multiple filing years.
Your 401(k) Is Either a Competitive Advantage or a Sunk Cost.
The dealership labor market is the most competitive in a generation, and the talent pool is shrinking. Retirement benefits are no longer just a compliance line item — they are how dealerships win and keep the people who drive gross profit.
Most dealerships treat their 401(k) as an expense. Your competitors are using theirs as a hiring engine. See where your plan stands before it costs you the team you have worked so hard to build.
Measure Your Competitive AdvantageDealership decision-makers and their advisors, on the same numbers.
Same DOL Form 5500 source — one shared view of where the plan actually ranks. No spin, no composite grade, no fabricated scores.
“I always assumed our match was fine. ADRS showed me in two minutes we were bottom-quartile against same-brand peers on employer contribution per participant. That changed the budget conversation the same day.”
“Exit interviews kept pointing at retirement. The profile let me show the owner real DOL numbers — not opinion. We're no longer 'the store with the worse 401(k).'”
“I run peer comparisons for every dealership prospect before the first call. I walk in already knowing their percentile, their recordkeeper, and the gap to close. ADRS has roughly doubled my close rate.”
Representative experiences from dealership decision-makers and advisors using ADRS. Identifying initials have been generalized.
See the whole loop play out in one room.
A coaching session like the ones ADRS runs for subscribers — an employer, their HR lead, and their advisor using the same benchmark to decide and act.
Simulated transcript for demonstration. Coaching sessions are a feature of the membership & consultation tracks.
Don't See Your Dealership? No Problem.
Request to have it ranked. We will review the available retirement-plan information and determine whether enough data exists to add your dealership to the national benchmark.
Request Your RankingOne call that turns your 401(k) into your strongest recruiting tool.
- A private, full 401(k) benchmark vs national / state / franchise / similar-size peers.
- Your standing reviewed live on the call — we walk you through your first search.
- A ranking-improvement playbook your team (or your advisor) can execute.
- The Fiduciary Stress Test & toolkit, included with your consultation.
- You choose the follow-up: your own advisor, a 401kWatchdog-recommended advisor, or work directly with us.
Plus 6 months of ADRS benchmarking access, free — for confirmed dealership decision-makers, granted right after your call.
Plus $100 off when you bring your advisor. Invite them to your call and your fee drops from $499 to $399.
Other products you can use right now
The consultation gets you the full picture. These stand alone if you want to move on a specific piece first.
Fiduciary Stress Test
$49 one-timeSelf-score your plan's fiduciary visibility in 10 minutes. Motivated by the pending Lithia Motors 401(k) litigation.
Ranking Improvement Playbook
$99 one-timeThe exact steps a lagger takes to climb the ranking — sold separately.
Fiduciary Monitoring
from $29 / monthOngoing drift alerts the moment your plan slips vs. peers.
Advisor & employee access
from $50 test passNot a dealer? Advisors and employees stay on the paid access ladder.
Built on public data. Engineered for trust.
AutoDealer401k analyzes publicly available retirement-plan information filed with the U.S. Department of Labor. Learn how dealerships are identified, matched, and compared.