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ADRS
Auto Dealership 401(k) Intelligence
Free one-dealership unlock

See where your dealership’s 401(k) ranks — free.

Your most valuable staff can retire anywhere. A competitive retirement plan is no longer a perk — it’s how you keep them. Look up your dealership and see exactly how your 401(k) stacks up against local competitors, in two minutes.

01

Employer contribution

Benchmark your per-employee contribution vs. local dealer peers — not a national average that hides the real gap.

02

Plan fees

See all-in administrative cost per participant and as basis points of assets, so you know what you’re paying for.

03

Peer benchmark

Compare against same-state, same-franchise, same-size dealerships — the cohort you actually compete with for talent.

Illustrative ranking — employer 401(k) contributionvs. local peers
Bottom quartileYour dealership — 32nd percentileTop quartile

Your free unlock shows your real percentile across four cohorts and flags the exact gaps that cost you talent — sourced from public U.S. Department of Labor Form 5500 filings.

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AutoDealer401k.com
Free for verified dealership decision-makers · one dealership · 30 days

Eligibility verified by OTP when your work-email domain matches your dealership. Other visitors get full search & free access.

ADRS™

Auto Dealership Retirement Scorecard — dealer-first 401(k) intelligence.

Powered by 401kWatchdog™

Data: U.S. DOL Form 5500

Methodology, formulas, rankings & marks — © Watchdog IP Holdings LLC, in collaboration with 401kWatchdog™ LLC. All rights reserved. No automated scraping or republication.