Rice Lake Auto Supply, Inc.

101 N WILSON AVE

RICE LAKE, WI 54868

Latest Filing: 2025Financial Data Through: 2025Source: DOL Form 5500-SF

Plan Data Available

Source-backed retirement-plan information is available to benchmark this dealership.

Report found

We found Rice Lake Auto Supply, Inc.'s 401(k) profile.

Here's an honest preview of what's available on this profile. Scroll down for the full breakdown, or tell us who you are and we'll point you to the right next step.

What's available

2 of 6 sections

Participation trend· Needs 2+ comparable filings
Employer contribution benchmark· Ranked vs national peers
Fee analysis· Not reported on this filing
Asset performance trend· Needs 3+ filing years
Historical filings· 3 filing years
Recordkeeper· Not identified

Which best describes you?

The leading signal

Rice Lake Auto Supply, Inc.

No Trend YetParticipation Rate · 3-Year Trend
No trend yet
The participation-rate trend appears once at least two consecutive filings report both active and total participants.
19 → 10 active savers · Workforce footprint
Workforce retention watch: active savers fell -47.4% from 2022 to 2025 (19 → 10) — a sustained headcount decline worth treating separately from engagement.
Employer Contribution / Participant
$1,026
vs $852 National Median
Employer Percentile
Above Median
Higher than 57% of peers
Where this sits vs national auto-dealer peers.

Participation rate is filed, but a 3-year trend is not available yet — it appears once at least two consecutive filings report both active and total participants. Employer contribution per participant is shown below.

Secondary context · Employer-contribution standing
Workhorse ↔ Racehorse
Above Median Nationally
57th
percentile
WorkhorseRacehorse
Median

Benchmark Scorecard

Observable, source-backed metrics. No inferred grades or quality scores.

Employer Contribution / Participant
$1,026
vs $852 National Median
Above Median Nationally

The lagging confirmation of plan health. Below median signals under-investment in workforce retention — the dollar has yet to follow the leading active-saver signal.

Members
Participant Contribution / Participant
$1,070
vs $3,435 National Median
Optimization Potential Nationally

The leading signal of plan engagement. A rising trajectory precedes the lagging employer-contribution dollar; below median can signal gaps in auto-enrollment or plan design.

Plan Assets / Participant
$48,846
vs $48,309 National Median
Above Median Nationally

How seasoned the workforce is. Below national median can also indicate higher-than-needed employee turnover.

Employer Contributions
$10,264
Latest source filing

Total annual employer contribution from the latest DOL filing.

Plan Assets
$0.5M
Latest source filing

The retirement pool employees are building. Larger pools reflect longer-tenured workforces.

Plan Participants
10
Latest source filing

Active employees covered by the plan — the scope of the dealership's retirement offering.

Local Dealerships with a More Competitive 401(k) Plan

Every comparable dealership we track in WI, ranked by employer contribution per participant. Names and locations are public; head-to-head contribution numbers unlock when you verify your dealership email.

1.Northtown Ford
MENOMONIE, WI • 43 mi
Contributes / participant
$2,591
2.Don Johnson Motors, Inc
RICE LAKE, WI • 1 mi
Contributes / participant
$2,049
3.Toycen Ford, Inc
BLOOMER, WI • 30 mi
Contributes / participant
$1,807
4.Amery Chevrolet
AMERY, WI • 34 mi
Contributes / participant
$1,656
5.South Lake Motors
RICE LAKE, WI • 2 mi
Contributes / participant
$1,582
6.Keyes Chevrolet, Inc
MENOMONIE, WI • 42 mi
Contributes / participant
$1,491
7.Johnson Motors
NEW RICHMOND, WI • 46 mi
Contributes / participant
$380
Link Auto And Rv, Llc
RICE LAKE, WI • 2 mi
Ranking available
Our Family I, Llc
BARRON, WI • 9 mi
Ranking available
Southworth Chevrolet, Buick, Gmc, Inc
BLOOMER, WI • 30 mi
Ranking available

No credit card. Verify with your dealership work email and every contribution number in this list unblurs — plus your own full benchmark.

Source: U.S. Department of Labor Form 5500. Peer contribution amounts unlock with a verified dealership email or an advisor pass.

All-In Plan Cost

The total cost of running this plan — recordkeeping, administration, custody, advisory, and fiduciary fees — as a percentage of plan assets. Community-sourced from the dealership's own 408(b)(2) fee disclosure.

Not yet contributed

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Peer Position

Where this dealership ranks on Employer Contribution / Participant across cohorts of similarly comparable dealerships.

National Auto Dealers
Above Median
Higher than 57% of peers
4966 valid peers
WI Dealers
Room to Grow
Bottom 57% of peers
140 valid peers
Members
null Dealers
Insufficient peer data
Below 10 valid peers — ranking hidden
Contribute plan data
Similar-Size Dealers
Above Median
Higher than 52% of peers
2198 valid peers

How You Compare

A side-by-side read of this dealership’s plan against the national industry average — and the gap you need to close to reach the peer median.

Peer averages from the DOL Form 5500 national dataset, 2025

Employer Contribution / Participant
Annual employer match & profit share per active participant.
Your Plan$1,026
Industry Avg$8524966 peers
Gap vs Avg+$174(+20%)above avg
Percentile57th
Participant Contribution / Participant
Employee deferrals per active participant.
Your Plan
Industry Avg$3,4355531 peers
Gap vs Avg
Percentile Members
Plan Assets / Participant
Total plan assets per active participant.
Your Plan$48,846
Industry Avg$48,3095605 peers
Gap vs Avg+$537(+1%)above avg
Percentile51th
Admin Cost / Participant
All-in administrative expenses per participant. Lower is better.
Your Plan—
Industry AvgInsufficient peer dataContribute plan data
Gap vs Avg—
Percentile—
Admin Cost (bps of Assets)
Admin expenses as basis points of plan assets. Lower is better.
Your Plan—
Industry AvgInsufficient peer dataContribute plan data
Gap vs Avg—
Percentile—
Fee-to-Outcome Ratio
Employer $ generated per $1 of admin spend. Higher is better.
Your Plan—
Industry AvgInsufficient peer dataContribute plan data
Gap vs Avg—
Percentile—

These fields are reserved for Fiduciary Tier.

Sign in or create a free account to reveal this plan’s recordkeeper, trustee / custodian, and recordkeeping fees — the reporting that supports deeper fiduciary monitoring.

Engagement Trajectory

Active-saver trajectory is the leading signal; employer contribution is the lagging confirmation. Public filings from 2022 to 2025. Missing years are not interpolated.

20222023202505101520
Active-Saver Trajectory declined -47.4% from 2022 to 2025. This is the leading signal of plan engagement — the lagging employer-contribution dollar tends to follow.
Years available: 2022, 2023, 2025

Reported Plan Data

The public filing record behind every metric on this page — for audit and trust.

Plan SponsorRICE LAKE AUTO SUPPLY, INC.
Plan NameRICE LAKE AUTO 401(K) PLAN
EIN Members391338570
Plan Number001
RecordkeeperNot yet contributed — contribute plan data
Waiting PeriodNot reported on this filing — contribute plan data
Trustee / Custodian—
Custodian Phone—
Recordkeeping Fees—
Latest Filing Year2025
Financial Data Year2025
Participants (active, EOY)10
Plan Assets$0.5M
Employer Contributions$10,264
Participant Contributions$10,703
Total Contributions$20,967
Plan Type401(k) + Profit Sharing + 401(m)
Source FormDOL Form 5500-SF
Source Filing ID20260702134444NAL0017925952001
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