Rhinelander Auto Group

1935 NORTH STEVENS STREET

RHINELANDER, WI 54501

Latest Filing: 2025Financial Data Through: 2025Source: DOL Form 5500-SF

Plan Data Available

Source-backed retirement-plan information is available to benchmark this dealership.

Report found

We found Rhinelander Auto Group's 401(k) profile.

Here's an honest preview of what's available on this profile. Scroll down for the full breakdown, or tell us who you are and we'll point you to the right next step.

What's available

2 of 6 sections

Participation trend· Needs 2+ comparable filings
Employer contribution benchmark· Ranked vs national peers
Fee analysis· Not reported on this filing
Asset performance trend· Needs 3+ filing years
Historical filings· 3 filing years
Recordkeeper· Not identified

Which best describes you?

The leading signal

Rhinelander Auto Group

No Trend YetParticipation Rate · 3-Year Trend
No trend yet
The participation-rate trend appears once at least two consecutive filings report both active and total participants.
107 → 104 active savers · Workforce footprint
Members Only
Employer Contribution / Participant
$805
vs $852 National Median
Employer Percentile
Room to Grow
Bottom 52% of peers
Where this sits vs national auto-dealer peers.

Participation rate is filed, but a 3-year trend is not available yet — it appears once at least two consecutive filings report both active and total participants. Employer contribution per participant is shown below.

Benchmark Scorecard

Observable, source-backed metrics. No inferred grades or quality scores.

Members
Employer Contribution / Participant
$805
vs $852 National Median
Room to Grow Nationally

The lagging confirmation of plan health. Below median signals under-investment in workforce retention — the dollar has yet to follow the leading active-saver signal.

Members
Participant Contribution / Participant
$2,652
vs $3,435 National Median
Room to Grow Nationally

The leading signal of plan engagement. A rising trajectory precedes the lagging employer-contribution dollar; below median can signal gaps in auto-enrollment or plan design.

Members
Plan Assets / Participant
$44,508
vs $48,309 National Median
Room to Grow Nationally

How seasoned the workforce is. Below national median can also indicate higher-than-needed employee turnover.

Members
Employer Contributions
$83,700
Latest source filing

Total annual employer contribution from the latest DOL filing.

Plan Assets
$4.6M
Latest source filing

The retirement pool employees are building. Larger pools reflect longer-tenured workforces.

Plan Participants
104
Latest source filing

Active employees covered by the plan — the scope of the dealership's retirement offering.

Local Dealerships with a More Competitive 401(k) Plan

Every comparable dealership we track in WI, ranked by employer contribution per participant. Names and locations are public; head-to-head contribution numbers unlock when you verify your dealership email.

1.O'Malley Automotive Inc
WAUSAU, WI • 50 mi
Contributes / participant
$3,385
2.Kocourek Chevrolet, Inc.
WAUSAU, WI • 53 mi
Contributes / participant
$2,776
3.Breaman Merrill Ford, Inc
MERRILL, WI • 35 mi
Contributes / participant
$2,590
4.Medford Motors, Inc
MEDFORD, WI • 59 mi
Contributes / participant
$1,755
5.Brickner Motors, Inc. Employees'
MARATHON, WI • 48 mi
Contributes / participant
$1,144
6.Langlade Ford
ANTIGO, WI • 36 mi
Contributes / participant
$810
7.Witt Auto Sales, Inc
CRIVITZ, WI • 73 mi
Contributes / participant
$481
8.Colby Chrysler, Inc. Dba Colby Chrysler, Inc
COLBY, WI • 69 mi
Contributes / participant
$200
9.Medford Chrysler Center
MEDFORD, WI • 59 mi
Contributes / participant
$183
10.Northwoods Ford
MINOCQUA, WI • 22 mi
Contributes / participant
$149

No credit card. Verify with your dealership work email and every contribution number in this list unblurs — plus your own full benchmark.

Source: U.S. Department of Labor Form 5500. Peer contribution amounts unlock with a verified dealership email or an advisor pass.

All-In Plan Cost

The total cost of running this plan — recordkeeping, administration, custody, advisory, and fiduciary fees — as a percentage of plan assets. Community-sourced from the dealership's own 408(b)(2) fee disclosure.

Not yet contributed

The all-in cost comes from a dealership's own fee disclosure. Verify your dealership email and contribute your plan data to publish it here — and unlock the benchmarked cost analysis.

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Peer Position

Where this dealership ranks on Employer Contribution / Participant across cohorts of similarly comparable dealerships.

National Auto Dealers
Room to Grow
Bottom 52% of peers
4966 valid peers
Members
WI Dealers
Room to Grow
Bottom 65% of peers
140 valid peers
Members
null Dealers
Insufficient peer data
Below 10 valid peers — ranking hidden
Contribute plan data
Similar-Size Dealers
Room to Grow
Bottom 51% of peers
701 valid peers
Members

Engagement Trajectory

Active-saver trajectory is the leading signal; employer contribution is the lagging confirmation. Public filings from 2022 to 2025. Missing years are not interpolated.

2022202320250306090120
Active-Saver Trajectory declined -2.8% from 2022 to 2025. This is the leading signal of plan engagement — the lagging employer-contribution dollar tends to follow.
Years available: 2022, 2023, 2025

Reported Plan Data

The public filing record behind every metric on this page — for audit and trust.

Plan SponsorRHINELANDER AUTO GROUP, LLC
Plan NameRHINELANDER AUTO GROUP 401(K) PLAN
EIN Members832756895
Plan Number001
RecordkeeperNot yet contributed — contribute plan data
Waiting PeriodNot reported on this filing — contribute plan data
Trustee / Custodian—
Custodian Phone—
Recordkeeping Fees—
Latest Filing Year2025
Financial Data Year2025
Participants (active, EOY)104
Plan Assets$4.6M
Employer Contributions$83,700
Participant Contributions$275,785
Total Contributions$359,485
Plan Type401(k) + Profit Sharing + 401(m)
Source FormDOL Form 5500-SF
Source Filing ID20260717113512NAL0004239347001
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Enter your work email at Rhinelander Auto Group and we’ll send a code. Once verified, every contribution number on this page unblurs — your own benchmark and the full local competitive field — and you can schedule a free call to improve your standing. No credit card.

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Members only

Rhinelander Auto Group's full 401(k) benchmark is reserved for members.

Some of the benchmarking details on this plan are sensitive, so they aren't published publicly — they're available with a paid membership. One way to start moving this plan up: flag it to a decision-maker below so we can bring the matter to them and offer a solution.

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Sensitive benchmarking details aren't published publicly; they're available with a paid membership. Email addresses are used only to start this conversation and are never sold.

Leadership & Contacts

Who runs Rhinelander Auto Group

Senior executives surfaced from public sources. Verify your access to view names and emails.

D••• T••••
Owner & Executive Manager
T••• N••••
General Sales Manager
C••• H••••
Controller
K••• Y••••
Human Resources
T••• M••••
Service Manager
J••• S••••
Parts Manager
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