Honda

Honda Of Greeley, Inc.

4535 WEST 29TH STREET

GREELEY, CO 80634

Latest Filing: 2025Financial Data Through: 2025Source: DOL Form 5500-SF

Plan Data Available

Source-backed retirement-plan information is available to benchmark this dealership.

The leading signal

Honda Of Greeley, Inc.

No Trend YetParticipation Rate · 3-Year Trend
No trend yet
The participation-rate trend appears once at least two consecutive filings report both active and total participants.
55 → 54 active savers · Workforce footprint
Members Only
Employer Contribution / Participant
$278
vs $852 National Median
Employer Percentile
Optimization Potential
Bottom 79% of peers
Where this sits vs national auto-dealer peers.

Participation rate is filed, but a 3-year trend is not available yet — it appears once at least two consecutive filings report both active and total participants. Employer contribution per participant is shown below.

Benchmark Scorecard

Observable, source-backed metrics. No inferred grades or quality scores.

Members
Employer Contribution / Participant
$278
vs $852 National Median
Optimization Potential Nationally

The lagging confirmation of plan health. Below median signals under-investment in workforce retention — the dollar has yet to follow the leading active-saver signal.

Participant Contribution / Participant
$3,633
vs $3,435 National Median
Above Median Nationally

The leading signal of plan engagement. A rising trajectory precedes the lagging employer-contribution dollar; below median can signal gaps in auto-enrollment or plan design.

Plan Assets / Participant
$63,066
vs $48,309 National Median
Above Median Nationally

How seasoned the workforce is. Below national median can also indicate higher-than-needed employee turnover.

Members
Employer Contributions
$15,000
Latest source filing

Total annual employer contribution from the latest DOL filing.

Plan Assets
$3.4M
Latest source filing

The retirement pool employees are building. Larger pools reflect longer-tenured workforces.

Plan Participants
54
Latest source filing

Active employees covered by the plan — the scope of the dealership's retirement offering.

Local Dealerships with a More Competitive 401(k) Plan

Every comparable dealership we track in CO, ranked by employer contribution per participant. Names and locations are public; head-to-head contribution numbers unlock when you verify your dealership email.

1.Leh Incorporated
FORT COLLINS, CO • 20 mi
Contributes / participant
$1,036
2.First State Auto Group
LOVELAND, CO • 13 mi
Contributes / participant
$786
3.Pedersen Toyota Scion Volvo
FORT COLLINS, CO • 19 mi
Contributes / participant
$757
4.Nick Davidson, Inc.
LOVELAND, CO • 13 mi
Contributes / participant
$56
5.Ghent Motor Company
GREELEY, CO • 1 mi
Contributes / participant
$0
6.Spradley Barr Ford, Inc.
FORT COLLINS, CO • 19 mi
Contributes / participant
$0
Weld County Garage
GREELEY, CO • 0 mi
Ranking available
Co'S Auto Group
LOVELAND, CO • 13 mi
Ranking available
Spradley Barr Ford, Inc.
FORT COLLINS, CO • 19 mi
Ranking available
Markley Motors, Inc
FORT COLLINS, CO • 20 mi
Ranking available

No credit card. Verify with your dealership work email and every contribution number in this list unblurs — plus your own full benchmark.

Source: U.S. Department of Labor Form 5500. Peer contribution amounts unlock with a verified dealership email or an advisor pass.

All-In Plan Cost

The total cost of running this plan — recordkeeping, administration, custody, advisory, and fiduciary fees — as a percentage of plan assets. Community-sourced from the dealership's own 408(b)(2) fee disclosure.

Not yet contributed

The all-in cost comes from a dealership's own fee disclosure. Verify your dealership email and contribute your plan data to publish it here — and unlock the benchmarked cost analysis.

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Peer Position

Where this dealership ranks on Employer Contribution / Participant across cohorts of similarly comparable dealerships.

National Auto Dealers
Optimization Potential
Bottom 79% of peers
4966 valid peers
Members
CO Dealers
Optimization Potential
Bottom 75% of peers
81 valid peers
Members
Honda Dealers
Room to Grow
Bottom 70% of peers
93 valid peers
Members
Similar-Size Dealers
Optimization Potential
Bottom 78% of peers
1327 valid peers
Members

Engagement Trajectory

Active-saver trajectory is the leading signal; employer contribution is the lagging confirmation. Public filings from 2022 to 2025. Missing years are not interpolated.

202220232025015304560
Active-Saver Trajectory declined -1.8% from 2022 to 2025. This is the leading signal of plan engagement — the lagging employer-contribution dollar tends to follow.
Years available: 2022, 2023, 2025

Reported Plan Data

The public filing record behind every metric on this page — for audit and trust.

Plan SponsorDAVIS-MOORE, INC.
Plan NameDAVIS-MOORE, INC. DBA HONDA OF GREELEY, INC. 401(K ) PLAN
EIN Members742815069
Plan Number001
RecordkeeperNot yet contributed — contribute plan data
Waiting PeriodNot reported on this filing — contribute plan data
Trustee / Custodian—
Custodian Phone—
Recordkeeping Fees—
Latest Filing Year2025
Financial Data Year2025
Participants (active, EOY)54
Plan Assets$3.4M
Employer Contributions$15,000
Participant Contributions$196,180
Total Contributions$211,180
Plan Type401(k) + Profit Sharing + 401(m)
Source FormDOL Form 5500-SF
Source Filing ID20260714132309NAL0001585281001
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Members only

Honda Of Greeley, Inc.'s full 401(k) benchmark is reserved for members.

Some of the benchmarking details on this plan are sensitive, so they aren't published publicly — they're available with a paid membership. One way to start moving this plan up: flag it to a decision-maker below so we can bring the matter to them and offer a solution.

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Leadership & Contacts

Who runs Honda Of Greeley, Inc.

Senior executives surfaced from public sources. Verify your access to view names and emails.

J••• B••••
General Manager
C••• M••••
Controller
R••• M••••
Fixed Operations Director
A••• B••••
Service Manager
R••• G••••
Parts Manager
R••• N••••
Office Manager
or I'm an executive — submit my info

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