How does AutoDealer401k.com benchmark a dealership's 401(k) plan?

AutoDealer401k.com uses public DOL Form 5500 retirement plan data and automotive-specific peer groups to compare a dealership's employer contributions, plan assets, and participant contributions against similar dealerships, with no signup required.

Is dealership 401(k) benchmarking data free to view?

Yes, public retirement-plan benchmarking data on AutoDealer401k.com is free to search and view. Connecting a plan unlocks deeper connected intelligence such as participation rates and advisor effectiveness.

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Upload any document that helps us verify the plan. We'll review it before anything is published.

South Lake Motors

1931 SOUTH MAIN STREET, RICE LAKE, WI, 54868

How are you connected to this plan?

Employer / Plan Sponsor

You own, manage, or sponsor the plan at this dealership.

Employee

You work at the dealership and want to help.

Advisor / Consultant

You advise on this plan as an outside professional.

Other

You're familiar with the plan another way.

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Documents are uploaded to a private, internal review queue. They are never published in their original form. A signed, expiring URL is issued only to our review team during verification.

We extract only plan-level benchmarking information (employer contributions, plan assets, participants, plan terms). We will never publish participant Social Security numbers, account balances, birth dates, home addresses, or beneficiary data.

You don't need an account. We review every contribution before publishing. Where sources conflict, both are preserved.